The absolute favorite discussion of mine, more than Conservatism, more than just about anything else that touches on black identity and who we are supposed to be is right here. It is a discussion I have tried to sustain anywhere and everywhere on the net, in person, via email, in forums, in dorm rooms. I have yet to be able to sustain this conversation and so have consigned it to the pile of black intellectual curiosities that I am heir to. It is the question of black economics.
Like with my 3x4x5 demographic, I also have a notion of the various strategies of black economic destiny.
I have wrote most recently about Ujamaa, The Problem Child and came to the conclusion, somewhat disdainfully, that the winner in the sweepstakes is 'Blackface Capitalism'. But perhaps we are just a generation too soon. I think the critical question lies with understanding whether or not we will lose our willingness to aggregate and our ability to network before we become as indistinctly mainstream as everyone else who is 'not a minority'. I should also note that America is swinging our direction, big time. It won't be long before King Day means beer. (Just today I saw a TV commercial for Red Stripe whose tagline was 'Teaching our white friends how to dance for 70 years'. I swear to god.)
So let's break it down:
A Small Refresher
Blackface capitalism would be Revlon through their 'Dark & Lovely' product line. White owned and controlled but strictly for the benefit of black consumers.
Ujamaa is small time, cooperative economics. It means going to the black owned barbershop instead of Supercuts.
Black capitalism is best exemplified by some of the black owned and operated car dealerships in Atlanta that I hear on the black radio station with black voices using black vernacular to attract black customers.
My position is that they are all good but black capitalism is best. I would add that there is a fourth, which is 'invisiblack' capitalism in which black controlled corporations provide goods and services to the mainstream in which the race of the management team is black but unknown and materially irrelevant. American Express, Avis, AOL Time Warner are all run by black men, few people know, it makes no impact on their marketing.
Which is running things?
Posted by mbowen at August 23, 2005 07:02 PM | TrackBackWhat category does Magic Johnson's growing network of businesses fall into? His Johnson Development Corp. for the most part partners with well established brands to create a presence in the long neglected black community.
Shaq is beginning to follow that model as well.
Posted by: brotherbrown at August 24, 2005 01:32 AMGreat definitions, Cobb. Y'all need a wiki/glossary up in hurr.
* not sure about blackface cap as "good." neutral, at best. haven't we passed the point where we should get excited over a product aimed at our unique skin/hair/genitalia/beer tastes?
* as far as i see it, black cap is the main thing. invisiblack is nice, but it's more symbolic, expanding the dreamscape of what's possible. but that's ever only going to be possible for a few of us. it's about upgrading the bulk.
* i wonder if our biggest asset, collectively, is our culture itself. every now and again i fret that the hippidity will one day no longer be exploitable. wot then?
Posted by: memer at August 24, 2005 06:54 AMBlackface is important because of all the four, when this one is done wrong, it gets the most static. As a market demographic, African Americans are pretty damned particular. You can't overdo it, but you've got to do it.
Fzample, take 'Soul Plane'. On the other hand, take Newport and Kool.
Posted by: Cobb at August 24, 2005 11:13 AMcobb:
ya killin' me with these definitions...if ujamaa is simply that class of economic activity, your definition is entirely your own - and not related to anything outside what's expedient for your end game. don't you have another definition and a stronger example to typify that definition?
Posted by: Temple3 at August 24, 2005 11:49 AMbtw, the red stripe commercials are HILARIOUS...there are about four of them and they are the principal sponsor for ESPN's #1 talk show Pardon The InterruPTIon (PTI) "starring" two Washington Post/nationally syndicated writers - Michael Wilbon and Tony Kornheiser.
there's another commercial where the jamaican cat says "when an ugly person stands next to a red stripe, they become beautiful..." and he asks a "short, stubby" white dude, "You sir, would you say you're ugly?" and the guy stammers a bit. the jamaican guy says, "You are very ugly." and then holds the bottle up to his face and then says he beautiful..."red stripe...the beer in the short, stubby, ugly bottle" or something like that...first time I saw it, I was on the flooooor.
i wouldn't be surprised if this guy is in movies sometime soon...his deadpan delivery and comedic timing are excellent.
Posted by: Temple3 at August 24, 2005 11:56 AMand that's black face because to the best of my recollection DG (Desnoes and Geddes) is a white-owned company...they also make Ting and Ginger Beer and several other products...if ya haven't tried a Ting, run out and get a carton...you won't be sorry.
Posted by: Temple3 at August 24, 2005 11:58 AMWell, don’t get me wrong. I’m not saying blaceface cap doesn’t serve a purpose. But in the context of the most powerful strains of black economics (as you’ve defined), blackface cap doesn’t do much for me. Not anymore. Back in the day I might flip through an Ebony and be warmed by the image of some hep cat burning a Kool, but not anymore.
[mind you, ads featuring my Caribbean bredrin toast all my cockles – but that’s a far more specific niche. And anyway funny is funny.]
But generally, nowadaze I shrug. I take it for granted. And, I dare say, say do most of us. There’s no special thrill in seeing a Black person featured in a Coke ad anymore. And that’s a good thing. (Is that what you highbrows call “normative?”)
“If I can see it, then I can do it” croons the Kelly. And there’s something to that. But it’s essential value, that of Imagineering via print, screen and frequency modulation our ambitions of mainstream validation/acceptance, is much less nowadaze. Recognition that we matter a little, that we count (if only in an economics context), barely registers for me. Time to pull hard on the next rung.
p.s. after Ting, move "up" to Champagne Cola.
Posted by: memer at August 24, 2005 01:49 PMWell I suppose that we could include the African Marketplace and the Black Family Reunion in the Ujamaa category, but you have to understand that Karenga was under the influence of socialism when he came up with the concept. It has always been assumed of capitalism that 'we can't do it' as in, we won't be allowed to do it.
also try this:
http://thetalkingdrum.com/mkt.html
what is it but local villiage stuff? it's not industrial production.
Posted by: Cobb at August 24, 2005 02:00 PM"what is it but local villiage stuff? it's not industrial production."
heh! cobb be lookin for a rumble. i suppose some Ujamaanites (?) might say, "so? 'corporations' is a western (white) ideal. small scale is our way." or so the stereotype goes.
batter up.
*runs to the cupboard for some white cheddar popcorn*
Posted by: memer at August 24, 2005 02:49 PMYeah all those ujaamanites are wearing Timberlands.
Posted by: Cobb at August 24, 2005 03:06 PMSeriously, let's check out these guys: the BusinessMakers at HistoryMakers.
I might love you like a play cousin, but I can't do your work for you. You bring the link, you generate the stink...checked out 2 of 'em...1 was straight uuuujjjj selling food to black folks...and the other cat ran tire dealerships selling african rubber from sierra leone for white folks...cool stuff.
doesn't build your case.
Posted by: Temple3 at August 24, 2005 09:11 PM
My answers would be Ujamaa and 'Invisiblack' capitalism, for they're both more organic -- if I may use that word -- than Blackface (tokenism) or Black capitalism (tenant farming). I tend to see Ujamaa and Invisiblackism (?) as the paradigms that best represent what Dr. King envisioned. Black capitalism strikes me as an unintended form of racism; market activity predicated on stereotypes.
Posted by: MIB at August 23, 2005 08:19 PM